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When The Market Turns

Sale PSA: A lightweight Moncler coat, now 30% off, a great cropped hoodie from Free People, now $41, and the Everlane Day Boot (still my favorite short bootie) in Ecru, now 20% off.

Hello! Today I’m answering a reader question – about the stock market and purchasing (yes!):

Hi Kat,
I know you invest and I was hoping you could write a post about the market and when it goes down and how it impacts your purchasing. Are you concerned/worried? Does it make you buy less?
 

So I normally store up reader questions and get to them much later but I was just thinking about this and wanted to write some thoughts! If you’re a fellow investor then I’m sure you’ve seen the carnage in the markets – a few down days and you can lose way more than if you had made that X,Y,Z, splurge (though of course equities are very diff. than shoes and bags! no flame comments please!) I’m actually sitting here writing this post Sunday afternoon (procrastinator) and so it’s anyone’s guess how things are going to go tomorrow in the markets. But there’s been a lot of backsliding and I’m as curious and worried as anyone else. That being said – here are some thoughts:

via Reuters

Don’t panic! If you believed in a company enough to buy it’s stock then you still likely believe in it, right? It wasn’t just a gamble. If that’s the case, then be calm and ride it out. Of course there are always cases where you need to cut your losses but otherwise there are days (and longer) when I don’t look at my portfolio if I know it’s going to be bad.

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