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Luxury

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Is Luxury Too Expensive?

Sale PSA: A pretty tie waist dress from Vince, now 60% off, super cute T-Bar brogues from CdG x Doc Martens, now 50% off, a lovely gingham dress from Ace & Jig, now 40% off, a very pretty linen sweater from Uniqlo/Ines de la Fressange, now just $15.

So this week (and on this lovely Memorial Day) I was actually going to review some new purchases. Yes, I finally started shopping! However they all were disasters, the worst being a Zara dress which made me look like Mrs. Doubtfire (or I wish). And it just happens that I read this article, via Business of Fashion, about whether luxury is too expensive – it kind of stuck in my head and so I’d like to talk more about that today instead!

Something has changed for me during Covid. I am willing to pay for my material indulgences, am actually willing to pay more in many cases – but I want to know where it is going. Extra tip at my favorite restaurant? Yes. Full price for a brand that I support (like in my post on Elizabeth Suzann, where you know it is going back into the local community)? Yes. Luxury at a huge markup where most of it is going into a conglomerate’s coffers and the rest into fashion shows and giving away hundreds of bags to influencers (yes! hundreds! A kind reader has shared with me the gifting budget for an anonymous AND highly coveted brand and you really don’t want to know!!).

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